Sri Lanka’s bottled water usage is growing especially within urban areas where the availability and convenience of bottled water is helping it grow. These factors along with a heightened emphasis on healthy lifestyles and improved consumer awareness of the need for proper hydration which have led many consumers to shift from traditional beverage preferences toward bottled water in the bottled beverage space.

Water is a much commoditised product. Analysts say that by tapping into a growing health and wellbeing consciousness on the part of consumers, the increased health awareness has helped position bottled water as an alternative to carbonated soft drinks and juice drinks.