In every step—from concept, design, manufacturing and filling to delivery of the final product to the consumer—innovation helps us identify and drive profitable growth. We work closely with our cleints to understand their businesses and consumer demand, as well as the challenges and trends they encounter so we can develop industry-leading packaging solutions to help them grow their businesses.

Often invisible to the outside world, many of successful product and process innovations—such as weight optimization of our cans or increasing manufacturing speeds—provide significant environmental and economic benefits to the company, our customers and consumers. We evaluate innovations through a variety of lenses, including consumer benefits, carbon footprints, costs and the impact of new products on the recycling process.Our intent is to make the lightest metal containers possible while meeting the performance requirements of our customers.